Hi, I'm Kelsi.

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I'm one of those weird people who genuinely gets excited about CRMs, automation, marketing strategy, and figuring out why a campaign worked... or why it completely flopped.

I've spent my career bouncing around housing in one way or another. I started in real estate, moved into commercial real estate, found my way into fintech, and eventually landed in mortgage marketing. Somewhere along the way I realized I didn't just love marketing. I loved solving problems.

These days I lead corporate marketing for a national mortgage lender where I spend my time building strategy, managing marketing technology, implementing AI, optimizing CRMs, analyzing data, launching campaigns, and occasionally asking, "Who thought this was a good idea?"

Pipeline Tea exists because mortgage and fintech marketers deserve something that's actually for them. We have newsletters for loan officers. We have newsletters for executives. We have approximately 47,000 LinkedIn influencers telling us to "just provide value."

But where's the newsletter for the marketers trying to increase adoption, prove ROI, clean up someone else's database, launch three campaigns before lunch, and explain for the hundredth time that no... marketing cannot magically fix every business problem?

That's where this comes in.

Every week I'll be spilling the tea on marketing trends, AI, tech, campaigns, industry news, and whatever else has the marketing group chats buzzing.

So grab your favorite drink, unsubscribe from at least one boring newsletter, and welcome to Pipeline Tea.